Event Evaluation in the Wild

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Karen Peterman, evaluator and researcher at Catalyst Consulting Group, shares specific resources and case studies to highlight how to implement event evaluation principles in practice. Karen shares tutorials and other resources for navigating consent forms, data collection methods, data management, and data analysis. In addition, Karen shares how Catalyst has used information from these resources and instruments to inform and improve future events, especially festivals.

Does the messenger matter? Studying the Impacts of Scientists and Engineers Interacting with Public Audiences at Science Festival Events

Does the messenger matter? Studying the Impacts of Scientists and Engineers Interacting with Public Audiences at Science Festival Events

Does the messenger matter? Studying the Impacts of Scientists and Engineers Interacting with Public Audiences at Science Festival Events

Document

Over the past decade, science festival expos have emerged as popular opportunities for practicing scientists to engage in education outreach with public audiences. In this paper, a partial proportional odds model was used to analyze 5,498 surveys collected from attendees at 14 science expos around the United States.

Publication by Todd Boyette and J. Ross Ramsey

Debris, Diatoms, and Dolphins: Tracking Child Engagement at a Public Science Festival

Debris, Diatoms, and Dolphins: Tracking Child Engagement at a Public Science Festival

Debris, Diatoms, and Dolphins: Tracking Child Engagement at a Public Science Festival

Document

Visitors to public science festivals have a tremendous amount of free choice to decide how to navigate through the festival, as well as when, where, and how long to stop at an exhibit. This study examines how elementary-aged children individually or collaboratively engaged with festival exhibits at a public science festival in St. Petersburg, Florida.

Publication by Kaya van Beynen & Theresa Burress

Mystery Shopping: An Innovative Method for Observing Interactions With Scientists During Public Science Events

Mystery Shopping: An Innovative Method for Observing Interactions With Scientists During Public Science Events

Mystery Shopping: An Innovative Method for Observing Interactions With Scientists During Public Science Events

Document

This article documents the development and use of a mystery shopper protocol for observing scientists’ interactions with the public within the context of science festival expo booths.

Publication by Karen Peterman and Denise Young

New, Not Different: Data-Driven Perspectives on Science Festival Audiences

New, Not Different: Data-Driven Perspectives on Science Festival Audiences

New, Not Different: Data-Driven Perspectives on Science Festival Audiences

Document

This commentary explores the kinds of audiences who attend science festivals in the United States by examining data from nearly 10,000 attendees from 24 festivals.

Publication by Katherine Nielsen, M. J. Gathings, and Karen Peterman

Looking Back to Think Ahead: Reflections on Science Festival Evaluation and Research

Looking Back to Think Ahead: Reflections on Science Festival Evaluation and Research

Looking Back to Think Ahead: Reflections on Science Festival Evaluation and Research

Document

This methodological review considers science festival evaluation and research studies that have been published in the peer-reviewed literature since 2011, when modern-day science festivals were defined formally.

Publication by Karen Peterman , Monae Verbeke, and Katherine Nielsen

Events

Workshop: Event Evaluation in the Wild

February 25, 2026

Karen Peterman, evaluator and researcher at Catalyst Consulting Group, shares specific resources and case studies to highlight how to implement event evaluation principles in practice. Karen shares tutorials and other resources for navigating consent forms, data collection methods, data management, and data analysis. In addition, Karen shares how Catalyst has used information from these resources and instruments to inform and improve future events, especially festivals.

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Karen Peterman, Catalyst Consulting Group